Rob Buchanan

Buchanan Firm - Personal Injury Attorneys

Rob Buchanan Personal Injury Lawyer

Buchanan Firm - Personal Injury Attorneys

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Firm Summary

In 1995, I left the most prestigious law firm in West Michigan to start Buchanan Firm with my family. Though I had a terrific career as a business litigator with Warner Norcross & Judd and was about to join the partnership that year, I chose not to step onto that up escalator. Partners at the firm and many friends thought I’d gone mad. Why would anyone work so hard for years and walk away from financial security? But I knew myself. I wanted to help real people, solve real problems, do meaningful legal work, and no longer serve big companies and wealthy executives in their squabbles over money. Today, I enjoy helping wonderful people every day resolve true injustice as a Grand Rapids personal injury lawyer, and I’ve never regretted my decision.

As a plaintiff attorney for Michigan medical malpractice cases, I am always helping the little guy, the underdog to right wrongs. I enjoy being their metaphoric David figure in single combat against powerful and moneyed Goliaths. Giants are arrogant and terrifying bullies, and they try pummeling the little guy with their superior size, weapons, and brute strength. No one fights them unless it’s a death wish.

As attorneys for the little guy, we must be quicker, smarter, more resourceful, and spot how to win early because combat with giants is never fair. I like the challenge of knocking out a giant.

George Bailey of It’s a Wonderful Life for dedication, loyalty to working people, and perseverance, Jerry Maguire (of the movie by the same name) for a life-altering epiphany in his 30’s about his career and helping fewer clients produce better results, and Vinny Gambini of My Cousin Vinny for his perseverance, unconventional approach and winning courtroom results.